NIKE Football Kickoff Event
NIKE Football Kick-Off (FKO) was a one-day event for NIKE to launch their new line of football gear for sponsors and the public to see for the first time. The event took place in the Basketball City building in lower Manhattan on the East River. The design featured stadium seating with a partial football field, 100’ LED mechanized screen, a full size concept retail store, and a series of designed environments to present and showcase their new products.
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