NIKE Shoe Shine

The Shoe Shine event, hosted by NIKE during the 2012 SIA Festival, showcased 14 pairs of Zoom Force One snowboarding boots modified by artists to embody a unique futuristic theme. The exhibit sought to form a visual as well as spatial relationship with the pieces while enhancing the artwork. 

The exhibit accomplished this by forming three unique ways to engage the audience: inform, embrace and romance the viewer. Below the venue’s mezzanine, a projected animation provided event title and sponsor information. Further into the space laser diodes in series formed a permeable tunnel that encapsulated a 36 ft long custom light table and pendant lights showcasing the artist’s work in an intimate setting.




Design Team: Ian Campbell & Benjamin Gray.